Though my background is not in design in the traditional sense, my role as Design Lead at Fortunebrains fits the definition of design as “the intent behind an outcome.” Using FORTUNEBRAINS Design Thinking, my team examines long-standing problems from a new point of view to deliver tangible outcomes that improve users’ experiences and drive businesses forward. Design thinking as a practice isn’t new. Fortunebrains didn’t invent it, but we have established its application in an enterprise setting. We have implemented a practice of consulting and co-solutioning with clients to create human-centered outcomes at speed and scale.
Our clients’ increasing expectations for business experiences are influenced by the compelling consumer experiences they encounter outside of their work context. To meet and exceed those expectations, we use the Fortunebrains Design Thinking framework’s tools to solve business challenges in new ways. We focus on real users – identifying the right problems to generate real solutions based on the needs of those impacted most We employ cross-discipline collaboration – gathering the right people in the room to induce radical collaboration from multiple perspectives to define creative solutions We iterate quickly – “everything is a prototype, even what’s in market” – this mindset enables continuous improvement and restless reinvention
My focus has been in supporting Fortunebrains Business Process Services division – this group delivers advisory and operational services in the domains of finance, procurement, HR and lending. My team has worked with clients all over the world to approach traditionally challenging aspects of service design, transition, and ongoing service delivery using Fortunebrains Design Thinking.
The first step in addressing these challenges is through Design Thinking Workshops. Each workshop is customized to deliver client specific outcomes through cross functional collaboration and agile techniques. We work through current process issues and stakeholder challenges to ideate and plan to deliver a truly great end user experience.
The convergence of digital technologies (cloud, analytics, mobile, social and security, or CAMSS) with new cognitive solutions has created a data-driven world that is fundamentally changing both business and operating models. The typical path to business process automation combined with IBM Design Thinking principles has been redesigned to demonstrate how clients can shift their operating models, with easier, more consumable solutions leading to digital reinvention. Increasing competition and digital disruption requires (and enables) continuous actionable insights—delivered with speed, enhancing stakeholder experience, visualizing for deeper understanding and optimizing for a higher return on investment. It’s become clear that the combination of these new technologies by design will be profound, driving disruptive innovations and competitive advantage in the digital transformation of business processes.